How can you get your creative materials working for you as they should? For example your printed brochure, your website or even your business cards.
The answer is isn't as easy as you might at first think.
Clearly, the design brief should be as accurate and detailed as possible in order for the objectives to be fully realised, but whether a project works is about more than that, it's about fully understanding the intention of the piece in relation to your whole communications mix, in addition to fully understanding what the aims of the business are.
On many occasions, in my own experience, the absence of both of these things has led to a longer more drawn out creative process.
But once these have been identified, in addition to a detailed brief written, then the creative has every reason to deliver what it's supposed to do, even if it's for mere business cards.
Ned
Mushroom Creative
www.mushroomcreative.co.uk
info@mushroomcreative.co.uk
No comments:
Post a Comment